If you have been in Napoli these past months, you must have seen an explosion of blue & white banners, flags and pictures of Maradona around the city. Probably you must have thought ‘what’s going on here?’. It’s a very simple explanation. Napoli football club won the serie A, which is the the main football championship in Italy.
It is very hard for me to explain what this victory means for the city.
Because is NOT just a game, but it is much much more. A lot more.
Napoli is feeling like it’s a city on the up. The successful football season gave the city a new vibrant, self confident feeling. Yes, because you might think ‘It’s just a game’. Probably true, but not in Napoli. We live everything to the extreme! Including football.
We need to go back a few years to fully understand why football is so important to the citizens of Naples.
Precisely 33 years ago there was a man called Maradona. You can love him or hate him, surely as a human being he can be criticised, but as a football player (except for the English) he was a God, at least in Napoli.
I am old enough to remember what he did for the city. When he arrived in 1984 the city was in a sorry state of decline and the football team were a real disaster. But he gave Neapolitans hope. It was like David against Goliath, the hopeless Neapolitan team of the south against the big boy rich teams of the north, such as Juventus, Inter & AC Milan. No one believed in us, but Maradona took Naples to two league championships and to UEFA cup glory.
Maradona was the catalyst that initiated Naples steady ascent from the dark days of urban decay and crime to a reawakening of what Naples had to offer the world. Beauty, passion, life and vitality. Since the pandemic this renaissance has accelerated. Improvements in infrastructure and ambitious civic projects are finally unlocking the potential of the city. Today it is a safer more business friendly city. Tourism as well is growing rapidly. Once, not so long ago, tourists would only fly into Naples to use it only as a gateway to Sorrento and the Amalfi coast. But now all that is changing. People from all over the world are finally discovering what an incredible city Napoli is and it is becoming a destination city like Rome, Florence or Venice.
Going back to the football, that is why it is so important. Because it has given the city a new optimistic and joyful vibe. Even the elderly ladies at the market were talking about it like they were professional managers! Around March this year, despite the famous superstitious nature of the Neapolitan people, we started to decorate the streets with blue and white flags even before it was certain that Napoli would win the championship!. It didn't really matter, Neapolitans were happy to be doing so well anyway. We were determined to enjoy the moment we had been waiting 33 years for.
Believe me, in all my life I’ve never seen my city so beautiful and joyful, and studying art I feel proud that tourists are discovering and loving Napoli with its amazing architecture, its incredible treasures, its beautiful landmarks and traditions, and of course food.
It is safe to quote Goethe ‘See Napoli and then die’ (‘Vedi Napoli e poi muori’) because there’s no other place like it.
From the Opera House San Carlo ……
to Piazza Dante….
Banners and flags all over the monuments and buildings.
From the pizza…..
to chocolates…..
to pasta. Everything is merchandising!
I asked my artist husband to make banner ……he made a masterpiece!
In loving memory to my dad (big Napoli fan), his favourite flag!
Old kings……
New kings…..
